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            <title xml:lang="en">Gender and Discourse in French Women’s and Men’s Lifestyle Magazines</title>
            <title xml:lang="fr">Dire le genre dans la presse magazine féminine et masculine</title>
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            <idno type="stamp" n="UNIV-LYON1">Université Claude Bernard - Lyon I</idno>
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                <term xml:lang="en">gender</term>
                <term xml:lang="en"> discourse analysis</term>
                <term xml:lang="en"> magazines</term>
                <term xml:lang="en"> women’s magazines</term>
                <term xml:lang="en"> men’s lifestyle magazines</term>
                <term xml:lang="en"> performativity</term>
                <term xml:lang="en"> enunciation</term>
                <term xml:lang="en"> irony</term>
                <term xml:lang="fr">performativité</term>
                <term xml:lang="fr">genre</term>
                <term xml:lang="fr">analyse du discours</term>
                <term xml:lang="fr">presse magazine</term>
                <term xml:lang="fr">presse féminine</term>
                <term xml:lang="fr">presse masculine</term>
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              <p>In this paper, I aim at exploring how gender is built through media discourse. I have thus analysed the discourse used in editorial pieces published in French women’s and men’s lifestyle magazines in 2013. I show that gender, in this kind of media discourse, is not only performed through thematic choices, but is also built within discourse through enunciation itself. Therefore, even if editorialists provide similar perspectives on the evolution of gendered roles, they also offer different definitions of femininity (as the result of a fight) and masculinity (as the result of an heritage). But the most fundamental difference lies in the use of irony by editorial writers – toward themselves, or toward their own discourses. My conclusion is that irony contributes, in a most essential way, to the building of a gendered discourse in the media.</p>
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              <p>L’enjeu de cet article est d’observer la dimension proprement discursive de la construction du genre dans les médias. En analysant le discours des éditoriaux de magazines masculins et féminins français publiés en 2013, nous souhaitons montrer que la construction discursive du genre se trouve non seulement dans une différence de thématiques, mais également sur le plan de l’énonciation – et que le point central de cette construction est l’usage de l’ironie, à l’égard de soi-même ou de son propre discours. Après avoir observé que la divergence des thématiques entre magazines féminins et masculins renfermait une convergence de perspectives s’accordant sur une profonde évolution des rôles de genre, tout en opposant une féminité de lutte à une masculinité héritée, il s’agit de montrer à quel point la posture énonciative (ironique ou non) de l’éditorialiste se révèle structurante dans la construction d’un « discours de genre ». </p>
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