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Communication Dans Un Congrès Année : 2017

Serving the perfect fruit from the tropics: organizing (in)visibilities and creating additives

Résumé

Standards are put in place to serve the golden, regal and ethical pineapple. This article explores how and with what consequences standards organize a local market arrangement at the margins. We integrate theoretical insights from the field of science and technology studies to elaborate a conceptual framework for studying the organization of food markets by nested standards. We adopt the idea that standards construct (in)visibilities and reason that the demonstration of requested visibilities permits inclusion in markets while it simultaneously results in exclusion. Relying on an in-depth case study of the Ghanaian pineapple export market and taking the perspective of the daily lives of economically vulnerable farmers and plantation workers, we show that standardization creates order through the construction of residues (be these food objects or organizations and their members). This residual is left behind at the site of production and becomes concealed by the standardization that detaches buyers from producers. To enhance the success in passing through the enjoined standardization grid and improve their market participation, producers invoke additional, unintended practices that we refer to as additives. These findings suggest, that local standardizing practices organize food markets in advance of the actual market exchange through the generation of residues and the enlistment of additives. The result is an artificially customized fruit. Overall, our findings contribute to a better understanding of how multi-layered, buyer-driven standardization organizes marginalized food markets.
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Dates et versions

hal-01585718 , version 1 (11-09-2017)

Licence

Paternité - Partage selon les Conditions Initiales

Identifiants

  • HAL Id : hal-01585718 , version 1
  • PRODINRA : 404373

Citer

Nadine Arnold, Allison Marie Loconto. Serving the perfect fruit from the tropics: organizing (in)visibilities and creating additives. 12. Organization Studies Workshop: Food Organizing Matters: Paradoxes, Problems and Potentialities, Organization Studies. GRC., May 2017, Chania, Greece. 27 p. ⟨hal-01585718⟩
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