We have had the chance to live through a fascinating revolution in measuring the fundamental empirical cosmological Hubble law. The key progress is analysed: (1) improvement of observational means (ground-based radio and optical observations, space missions), (2) understanding of the biases that affect both distant and local determinations of the Hubble constant, (3) new theoretical and observational results. These circumstances encourage us to take a critical look at some facts and ideas related to the cosmological red-shift. This is important because we are probably on the eve of a new understanding of our Universe, heralded by the need to interpret some cosmological key observations in terms of unknown processes and substances.