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Journal Articles International Marketing Review Year : 2015

Introduction to the Special Issue

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hal-01563036 , version 1 (17-07-2017)

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Catherine Demangeot, Amanda J. Broderick, C. Samuel Craig. Introduction to the Special Issue. International Marketing Review, 2015, 32 (2), ⟨10.1108/imr-02-2015-0030⟩. ⟨hal-01563036⟩
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