We experimentally characterize an argon plasma in a geometrically symmetric, capacitively coupled rf discharge, excited by pulse-type tailored waveforms (generated using multiple voltage harmonics). The results confirm a number of predictions made by recent particle-in-cell simulations of a similar system and demonstrate a unique form of control over the ion flux and ion energy in capacitively coupled plasmas; by increasing the number of applied harmonics (equivalent to decreasing the pulse width), it is possible to increase the plasma density and ion flux (together with the power deposition) while keeping the average ion energy on one of the electrodes low and constant.