This paper describes a new generic parametric modeller integrated into an automated optimization loop for shape optimization. The modeller enables the generation of shapes by selecting a set of design parameters that controls a twofold parameterization: geometrical - based on a skeleton approach - and architectural - based on the experience of practitioners - to impact the system performance. The resulting forms are relevant and effective, thanks to a smoothing procedure that ensures the consistency of the shapes produced. As an application, we propose to perform a multi-objective shape optimization of a AC45 foil. The modeller is linked to the fluid solver AVANTI, coupled with Xfoil, and to the optimization toolbox FAMOSA.