The importance of e-learning and e-commerce applications has significantly increased in the past few years. Seeking better design and implementation principles is a research goal with, potentially, a significant impact. One of the commonalities of both applications is user-centricity. Understanding user behavior is critical especially in user-centered applications such as e-commerce and e-learning. In this work we discuss some of the fundamental similarities and differences in e-commerce and formal e-learning adaptation and discuss lessons that could be learned. We argue that current user pattern mining techniques should take into account behavioral and educational theories for distance learning in order to be efficient.