This communication analyzes how fair trade "fundamentals" can be challenged by recent and future evolutions, such as plantations' certification and labeling rules' changes. We defend the idea that even if the rules created in order to set boundaries to plantations or multinationals seems efficient, the stakeholders' growing diversity in the FT system lead to an important evolution of FT's governance mode. If it used to be regulated by the trust relationships which were existing between "historical actors", it has now to adopt a "rules-based" governance, which has important consequences.