Over the past few decades sustainability concerns have positioned themselves with a central importance to the contemporary debate on the future development of cities, due to fast urbanization, increasing pollution, intensity of climate change and resource consumption. In this worldwide context, the historic city is suffering from pressures never seen before. For this reason, in the historic urban landscape urban conservation strategies have to be integrated within the large goals of sustainable development, as affirmed by the recent UNESCO’s Recommendation on the Historic Urban Landscape adopted in 2011. The Recommendation reflects the actual international attention given in order to find a holistic approach, which integrates urban conservation and development in balance with social, environmental, economic and cultural sustainable considerations. Through this framing certain questions emerge: how can urban conservation open up to sustainability whilst keeping intact tangible and intangible values and heritage? What are the strategies and policies implemented? Recognizing that sustainability is a primary challenge that urban conservation faces, this paper aims to present the case study of Bordeaux, a port city in south-western France. Since 2007, Bordeaux has been inscribed as an inhabited historic city on the World Heritage List on the basis of an outstanding urban and architectural ensemble. Yet at the same time, it has developed a series of interesting policies in order to avoid the “museification” of the inner city with the aim of ensuring a “historic living city”, able to evolve and develop itself in a sustainable way over time in accordance with its heritage. For these reasons the case of Bordeaux is emblematic to demonstrate the possible adaptation of urban conservation tools in order to take into account sustainability aims and shows a great step forward in wedding heritage preservation and sustainable development, currently still far from being a common practice.