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Communication Dans Un Congrès Année : 2016

RELATIONSHIPS BETWEEN MATERIALISM, RELOGIOSITY, ETHICAL SENSIBILITY AND ETHICAL CONSUMPTION BEHAVIOR

Résumé

In marketing research, ethical consumption has received a considerable attention, and many variables describe this behavior. However, the status of these explanatory variables is vague and requires clarification. In this context, this study examines the influence of materialism and religiosity on ethical consumption behavior. Moreover, we also investigate the role of ethical sensibility in consumption choices. We conducted a questionnaire survey and collected data from 550 participants. Results from structural equation modeling present an interesting academic perspective to better understand the relationship between consumers’ ethics and their consumption behavior.
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Dates et versions

hal-01468860 , version 1 (15-02-2017)

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  • HAL Id : hal-01468860 , version 1

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Jean-Louis Moulins, Jean-François Toti. RELATIONSHIPS BETWEEN MATERIALISM, RELOGIOSITY, ETHICAL SENSIBILITY AND ETHICAL CONSUMPTION BEHAVIOR. 32ème Congrès International de l’Association Française du Marketing, May 2016, Lyon, France. ⟨hal-01468860⟩
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