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Article Dans Une Revue European Journal of Marketing Année : 2016

Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors

Résumé

The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.
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Dates et versions

hal-01450934 , version 1 (31-01-2017)

Identifiants

  • HAL Id : hal-01450934 , version 1

Citer

Sanja Pekovic, Sylvie Rolland. Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors. European Journal of Marketing, 2016, 50 (12). ⟨hal-01450934⟩
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