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Article Dans Une Revue Journal of Business & Industrial Marketing Année : 2016

Customer orientation and organizational innovation : the case of environmental management practices

Résumé

This study aims to investigates the effect of three customer orientation components - customer information-processing, responsiveness and values and norms - on a firm's decision to adopt environmental management practices. Consistent with the literature on strategy and industrial marketing, the authors also examine the moderating effect of marketplace characteristics.
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Dates et versions

hal-01450933 , version 1 (31-01-2017)

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Sanja Pekovic, Sylvie Rolland, Hubert Gatignon. Customer orientation and organizational innovation : the case of environmental management practices. Journal of Business & Industrial Marketing, 2016, Vol. 31 (7), ⟨10.1108/JBIM-11-2015-0228⟩. ⟨hal-01450933⟩
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