Counterproductive environmental performance displays: Lessons from the automotive sector - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2013

Counterproductive environmental performance displays: Lessons from the automotive sector

Résumé

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to display their vehicles' carbon emissions prominently in advertisements. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among non-expert consumers. The display of environmental information might have better effects if it were to use a color-coded grading scale to help them. Beyond this recommendation, the authors discuss some implications for public policy makers.
Fichier non déposé

Dates et versions

hal-01445067 , version 1 (24-01-2017)

Identifiants

  • HAL Id : hal-01445067 , version 1

Citer

Béatrice Parguel, Florence Benoît-Moreau. Counterproductive environmental performance displays: Lessons from the automotive sector. Public Policy & Marketing Conference, May 2013, Washington, United States. ⟨hal-01445067⟩
34 Consultations
0 Téléchargements

Partager

Gmail Mastodon Facebook X LinkedIn More