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Journal Articles Journal of Business Strategy Year : 2016

Successful multi-channel strategy : mixing marketing and logistical issues

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hal-01429806 , version 1 (09-01-2017)

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  • HAL Id : hal-01429806 , version 1

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Sophie Jeanpert, Gilles Paché. Successful multi-channel strategy : mixing marketing and logistical issues. Journal of Business Strategy, 2016. ⟨hal-01429806⟩

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UNIV-AMU CRETLOG
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