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Communication Dans Un Congrès Année : 2016

Nudging creativity: The effect of priming on individual ideation

Résumé

Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals
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Dates et versions

hal-01414251 , version 1 (12-12-2016)

Identifiants

  • HAL Id : hal-01414251 , version 1

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Béatrice Parguel, Marine Agogué, Mathieu Cassotti, Sophie Hooge. Nudging creativity: The effect of priming on individual ideation. EMAC Conference, May 2016, Oslo, Norway. ⟨hal-01414251⟩
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