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Poster Communications Year : 2016

Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context

Abstract

This paper presents a new model to detect and explain customer defection in a grocery retail context. This new model analyzes the evolution of each customer basket content. It therefore provides actionable knowledge for the retailer at an individual scale. In addition, this model is able to identify customers that are likely to defect in the future months.
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Dates and versions

hal-01405172 , version 1 (29-11-2016)

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Clément Gautrais, Peggy Cellier, Thomas Guyet, René Quiniou, Alexandre Termier. Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context. International Conference on Extending Database Technology (EDBT), Mar 2016, Bordeaux, France. ⟨10.5441/002/edbt.2016.87⟩. ⟨hal-01405172⟩
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