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Article Dans Une Revue Industrial Marketing Management Année : 2014

Tearing down the façades of radical innovation

Résumé

Managers construct organizational façades that mislead external stakeholders, organizational members, auditors, researchers, other managers, and even themselves (Nystrom & Starbuck, 1984). Very little empirical research has been conducted on how managers build these façades since Nystrom & Starbuck's first influential article. This paper reports on the creation of an organization innovation façade from the day of initial crafting to its final collapse. The paper proposes a theoretical model of façade-crafting in large organizations, and its unsuspected role in fostering radical innovation, radical change and transformative action.
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Dates et versions

hal-01389795 , version 1 (29-10-2016)

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Philippe Baumard. Tearing down the façades of radical innovation. Industrial Marketing Management, 2014, 43 (8), pp.1324 - 1334. ⟨10.1016/j.indmarman.2014.09.005⟩. ⟨hal-01389795⟩

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