An arc colored eulerian multidigraph with $l$ colors is rainbow eulerian if there is an eulerian circuit in which a sequence of $l$ colors repeats. The digraph product that refers the title was introduced by Figueroa-Centeno et al. as follows: let $D$ be a digraph and let $\Gamma$ be a family of digraphs such that $V(F)=V$ for every $F\in \Gamma$. Consider any function $h:E(D) \longrightarrow \Gamma$. Then the product $D \otimes_h \Gamma$ is the digraph with vertex set $V(D) \times V$ and $((a,x),(b,y)) \in E(D \otimes_h \Gamma)$ if and only if $(a,b) \in E(D)$ and $(x,y) \in E(h (a,b))$. In this paper we use rainbow eulerian multidigraphs and permutations as a way to characterize the $\otimes_h$-product of oriented cycles. We study the behavior of the $\otimes_h$-product when applied to digraphs with unicyclic components. The results obtained allow us to get edge-magic labelings of graphs formed by the union of unicyclic components and with different magic sums.