The Perfomativity of a Cop in Innovation Context: The Case of a Brazilian Cluster
Résumé
This chapter aims to explore opportunities, challenges and problems of community of practice (CoP) in rising economies. This subject is explored through the case study of the performance of a CoP of entrepreneurs of startup from the Belo Horizonte ICT's cluster of innovation, Brazil. Our objective is to confront this informal organization to the normative orientation of cluster in which they can emerge in an innovation context and pursue its performance. The analysis of the development of this CoP, from its creation to nowadays, shows how the CoP quickly becomes the leverage of a regional innovation dynamism. Findings show also the performance behavior of the CoP facing the normative pressure from the innovation cluster created in that region.