“With or without you”: Is it worthwhile for brands to eliminate overpackaging? The integration of the context effect - Archive ouverte HAL
Communication Dans Un Congrès Année : 2016

“With or without you”: Is it worthwhile for brands to eliminate overpackaging? The integration of the context effect

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hal-01330697 , version 1 (12-06-2016)

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  • HAL Id : hal-01330697 , version 1

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Fanny Reniou, Elisa Monnot, Béatrice Parguel, Leïla Elgaaïed-Gambier. “With or without you”: Is it worthwhile for brands to eliminate overpackaging? The integration of the context effect. 45th Conference of European Marketing Academy, May 2016, Oslo, Norway. ⟨hal-01330697⟩
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