Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector - Archive ouverte HAL
Communication Dans Un Congrès Année : 2009

Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Fanny Reniou
Pierre Volle
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hal-01322874 , version 1 (27-05-2016)

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  • HAL Id : hal-01322874 , version 1

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Fanny Reniou, Elisa Monnot, Pierre Volle. Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector. 17th International Colloquium in Relationship Marketing, Sep 2009, Maastricht, Netherlands. ⟨hal-01322874⟩
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