The scope of our research is to build a non pedagogical intelligent assistant, I-CAN (Intelligent Coach and Assistant to New way of learning) that supports students during their academic schooling and prevents them from dropout. The management of learner’s motivation is one of the main features for schooling success. A high level of motivation implies more engagement and positive emotion to overcome difficulties. The problematic of this paper is “How to enhance the student’s motivation during his academic schooling?” We propose a motivation management framework for a personal intelligent assistant on a LMS (Learning Management System). This framework takes in input data from learner’s academic schooling (absenteeism, tardiness, marks, tasks, sanction) to diagnose learner’s state and to enhance the motivation to learn through an embodied conversational agent.