In Europe, organic farming was initially developed as an alternative social project for agriculture. This paper analyzes the contemporary evolutions of this movement, by focusing on the institutions which shape the organic field. It develops a tri-partite standards regime approach, by describing the trends that characterize the existing markets of services (standard-setting, certification, and accreditation) that are additional to (and inseparable from) the market for organic certified agricultural products. At each of the three poles of the TSR, we find three common trends: globalization, increased competition, and diversification of activities from organics towards sustainability. These trends are analyzed by discussing how the different actors, among which the State, play a role in their development. We conclude that despite visible tensions between public and private actors, these actors do collaborate in promoting the multiplication of markets, which is a classic feature of neoliberal governance