Online Business Models in Creative Industries. Diversity and Structure - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue International Studies of Management and Organization Année : 2014

Online Business Models in Creative Industries. Diversity and Structure

Résumé

In recent times creative industries management seems to have been reshaped by the influence of Information and Communication Technologies (ICTs). Constant experimentation and innovation in the business model (BM) has become one of the key sources of firms' competitive advantage. As a result, traditional BMs, which were dominant and stable in their respective industries, have given rise to multiple disruptive BMs. Little is known about which elements contribute to structure and shape the diversity of new online BMs and why no production sector has established a dominant BM. This article addresses these issues. It is based on the empirical study of 34 cultural content websites accounting for the highest combination of digital output and technology in production processes: music, video, film, book, image, and publishing sectors. By means of Multiple Correspondence Analysis (MCA), three classes of online BMs were identified: the "participative model", "distribution model" and "editorial model." The article discusses these BMs, as well as their influence on creativity and cultural diversity.
Fichier principal
Vignette du fichier
Lyubareva Benghozi Fidele_DRAFT.pdf (380.29 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-01258823 , version 1 (23-08-2022)

Identifiants

Citer

Inna Lyubareva, Pierre-Jean Benghozi, Teaiki Fidele. Online Business Models in Creative Industries. Diversity and Structure. International Studies of Management and Organization, 2014, 44 (4), pp.43 - 62. ⟨10.2753/IMO0020-8825440403⟩. ⟨hal-01258823⟩
445 Consultations
235 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More