Vehicular networks are intended to support a safer and more comfortable driving experience both through vehicle-to-infrastructure communication and, even more interesting, vehicle-to-vehicle ad-hoc networking. In the latter case, the focus will be on getting a content of interest from a specific geographic region, rather than communicating to a predetermined host. As current IP-based protocols are specifically designed for conversations between hosts, innovative solutions have to be devised. To this aim, we consider the Named Data Networking paradigm and propose a named-data approach efficiently mapping bi-dimensional geographic areas into a uni-dimensional naming scheme.