Farm meat marketing in cattle suckler breeding : Economic results and impacts on breeding system management
Résumé
In response to the bovine crises of 1996 and 2000, and also to the poorly structured
organic beef market chain, direct marketing of beef to consumers by the farmer has
developed. We studied the impact of this marketing system on economic performance
and farming practices. The results show that direct marketing can generate added
value, despite the extra costs. Farmers have made the necessary changes to their
practices, and have adapted their herd management. Through strengthening the link
between the farm and the outside world, direct marketing offers an alternative to the
expansion of farms, making it possible to support a greater workforce with the same
structure.
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