Innovative art forms emerge along with the development of new materials for displaying multimedia content and the new possibilities for interaction with the spectator they offer. Interactive movie in one of them; It consists in providing a personalized content by interacting with the emotional state of the spectator. In this study, we define this new form of artwork and describe how it can be implemented by providing functional criteria that will determine how different parts of the movie will be connected to form a particular scenario. We measured neurophysiological and ocular activities of 60 subjects watching an experimental short-movie realized for the “emotional movie” project, composed of 12 different scenarios. We combined an electroencephalography headset which directly provides emotional data with an eye-tracker to investigate the simultaneous positions of gaze. From our results we propose that the emotional proximity between the scenario and the spectator could be a relevant selection criterion to customize the movie.