We propose Over-the-Internet (OTI), a novel system that manages secure element based applications. We demonstrate our solution in the context of NFC ecosystem and show that it can be effectively used for transmitting big applications to the secure element. Our system leverages the GlobalPlatform card specification as well as the GlobalPlatform user-centric ownership model. Our solution integrates the different actors of the NFC ecosystem in its architecture. We propose to leverage the concept of security domain, so that service providers can manage their applications independently from the SE issuer. We implement our solution within available platforms and show that it is secure, fast, reliable and easily deployable.