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Article Dans Une Revue International Journal of Design and Innovation Research Année : 2012

Using Web 3D technologies for involving consumers within the innovation process: an example through an e-commerce application

Résumé

This paper aims to show to what extent the Web3D is an advantage for implementing the Living Lab approach. In order to achieve this objective, we develop a project the context of an Action-Research. A state-of-the-art of Web3D solutions for e-commerce enabled us to select the most suitable functionalities and properties for designing a 3D gates configurator for consumers. A panel of Twenty-seven participants evaluated this tool. Results show that an interactive 3-dimensional visualization of the object is an advantage for the sale, because a single image does not usually allow user to imagine the product in its future environment. The use of Web3D for e-commerce enables consumers to be involved in the design process for co-creating solutions, which is one of the main aspects of the Living Lab approach.
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Dates et versions

hal-01092913 , version 1 (09-12-2014)

Identifiants

  • HAL Id : hal-01092913 , version 1
  • ENSAM : http://hdl.handle.net/10985/9086

Citer

Olivier Christmann, Emilie Loup-Escande, Romain Rolland, Etienne Yvain, Simon Richir. Using Web 3D technologies for involving consumers within the innovation process: an example through an e-commerce application. International Journal of Design and Innovation Research, 2012, 7 (1), pp.1-20. ⟨hal-01092913⟩
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