1 1 Alex Frame is associate professor in Communication Science at the Languages and Communication Faculty of the University of Burgundy (Dijon, France), where he runs the MA course in Modern Languages Applied to Business and Trade (LEACA). He is a member of the TIL ("Texte, Image, Langage") research group (EA 4182). Gilles Brachotte is associate professor in Communication Science at the University of Burgundy, member of the CIMEOS/3S research team (EA 4177) and teaches at the web design department of Dijon-Auxerre Technological Institute (IUT Dijon-Auxerre). His research focuses on social change resulting from adoption and integration of ICT in society, notably among young people and in politics. With warm thanks to Muriel Henry, Marie David and Caroline Chanlon for their active collaboration in this project.