While Europe could be characterized as "invisible but omnipresent" during the 2002 Presidential election, this was not the case in 2012. From Nicolas Sarkozy and François Hollande to Marine Le Pen and Jean Luc Mélenchon, several declinations of Europe characterised the French electoral campaign. Based on TNS Sofres survey data and on discourse analysis, this article documents the Europeanization of the 2012 French presidential campaign. Even though it is too soon to say if the transformation of the electoral rule is a specific phenomenon arising from the crisis context or from a profound change in party completion, the election of François Hollande has clearly contributed to a change of course.