Multidimensional Management and Analysis of Quality Measures for CRM Applications - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2009

Multidimensional Management and Analysis of Quality Measures for CRM Applications

Résumé

This paper presents an approach integrating data quality into the business intelligence chain in the context of customer-relationship management (CRM) applications at EDF (Electricité de France), the major electricity company in France. The main contribution of this paper is the definition and instantiation of a generic multi-dimensional star-like model for storing, analyzing and capitalizing data quality indicators, measurements and metadata. This approach is illustrated through one of EDF's CRM applications, implementing domain-specific quality indicators and providing quality-driven information management as a business intelligence chain. The role of the data quality expert is highly emphasized.
Fichier non déposé

Dates et versions

hal-01024112 , version 1 (15-07-2014)

Identifiants

  • HAL Id : hal-01024112 , version 1

Citer

Veronika Peralta, Virgine Thion-Goasdoué, Zoubida Kedad, Laure Berti-Équille, Isabelle Comyn-Wattiau, et al.. Multidimensional Management and Analysis of Quality Measures for CRM Applications. 14th International Conference on Information Quality, 2009, Postdam, Germany. ⟨hal-01024112⟩
152 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More