Generating the prime implicates of a formula consists in finding its most general consequences. This has many fields of application in automated reasoning, like planning and diagnosis, and although the subject has been extensively studied (and still is) in propositional logic, very few have approached the problem in more expressive logics because of its intrinsic complexity. This paper presents one such approach for flat ground equational logic. Aiming at efficiency, it intertwines an existing method to generate all prime implicates of a formula with a rewriting technique that uses atomic equations to simplify the problem by removing constants during the search. The soundness, completeness and termination of the algorithm are proven. The algorithm has been implemented and an experimental analysis is provided.