The present paper is a first step towards the definition of a new multiaxial fracture criterion for rubber-like materials. Assuming that elastomers are subjected to a uniform distribution of intrinsic flaws, the framework of Eshelbian mechanics is considered. More precisely, the properties of the energy-momentum tensor are thoroughly studied to derive the criterion. A basic numerical example is presented and the qualitative discrepancy between the results obtained with this criterion and those relative to more classical approaches is highlighted.