Human content perception has been underlined to be important in multimedia quality evaluation. Recently aesthetic considerations have been subject of research in this field. First attempts in aesthetics took into account perceived low-level features, especially taken from photography theory. However they demonstrated to be insuf- ficient to characterize human content perception. More recently image psychology started to be considered as higher cognitive feature impacting user perception. In this paper we follow this idea introducing social cognitive elements. Our experiments focus on the influence of different versions of portrait pictures in context where they are showed aside some completely unrelated informations; this can happen for example in social networks interactions between users, where profile pictures are present aside almost every user action. In particular, we tested this impact on resumes between professional portrait and self shot pictures. Moreover, as we run tests in crowdsourcing, we will discuss the use of this methodology for these tests. Our final aim is to analyse social biases' impact on multimedia aesthetics evaluation and how this bias influences messages that go along with pictures, as in public online platforms and social networks.