Strategically leveraging corporate social responsibility to the benefit of company and society : a corporate branding perspective - Archive ouverte HAL
Article Dans Une Revue California Management Review Année : 2012

Strategically leveraging corporate social responsibility to the benefit of company and society : a corporate branding perspective

C. Vallester
  • Fonction : Auteur
A. Lindgreen
  • Fonction : Auteur
Fichier non déposé

Dates et versions

hal-00800282 , version 1 (13-03-2013)

Identifiants

  • HAL Id : hal-00800282 , version 1

Citer

C. Vallester, A. Lindgreen, F. Maon. Strategically leveraging corporate social responsibility to the benefit of company and society : a corporate branding perspective. California Management Review, 2012, 54, pp.34-60. ⟨hal-00800282⟩

Collections

CNRS
43 Consultations
0 Téléchargements

Partager

More