Sugar cane is a crop which generates large amounts of biomass and a juice rich in highvalue natural molecules. After extracting sugar from the juice, the recovering of various compounds such as organic acids contained in molasses could contribute to increase the competivity of the sugar industry. Therefore, according to the biorefinery approach, we propose to study the chemical conversion of one of these acids, the aconitic acid, by esterification reactions. A new series of aconitate esters have been synthesized by combining aconitic acid and alcohols from natural origin. The effects of experimental conditions have been investigated and have shown that the type of catalysis has a significant effect on the selectivity. Kinectics have thus been performed to determine the best conditions to synthetize enriched compositions in esters. Homogeneous catalysis generates the highest yield in triester. Heterogeneous catalysis(macroporous resins) is prefered for the production of monoesters while catalysis assisted by ionic liquid is adapted to prepare mainly diesters. Green indicators have been discussed according to the calculations performed. The resulting polyfunctional esters are totally biosourced molecules and have a great potential as bioproducts for different applications.