We introduce a new family of probability distributions on the set of pure states of a finite dimensional quantum system. Without any a priori assumptions, the most natural measure on the set of pure state is the uniform (or Haar) measure. Our family of measures is indexed by a time parameter $t$ and interpolates between a deterministic measure ($t=0$) and the uniform measure ($t=\infty$). The measures are constructed using a Brownian motion on the unitary group $\mathcal U_N$. Remarkably, these measures have a $\mathcal U_{N-1}$ invariance, whereas the usual uniform measure has a $\mathcal U_N$ invariance. We compute several averages with respect to these measures using as a tool the Laplace transform of the coordinates.