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                <term xml:lang="en">computer culture</term>
                <term xml:lang="en">cultural borrowing</term>
                <term xml:lang="en">virtual body</term>
                <term xml:lang="en">superheroes</term>
                <term xml:lang="en">social imaginary</term>
                <term xml:lang="fr">culture numérique</term>
                <term xml:lang="fr">imaginaire</term>
                <term xml:lang="fr">avatar</term>
                <term xml:lang="fr">régénération</term>
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              <p>A ghost has been haunting the global imaginary all throughout the 1990s : the paradigmatic "avatar", shaped as an androgynous, hairless, slim - and blue - body , is a recurring feature within computer imaginary. This article outlines an historical and geographical mapping of this iconic template, culturally locating the contributions of academic postmodernism, feminism, the New Age movement, comics and pop culture to the building of a mythographic pattern stirring up this blue "virtual body". Three cultural borrowing methods are thus displayed : 1) détournement, 2) propaganda, 3) substratum interference.</p>
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              <p>Au cours des années 90, un fantôme a hanté l'imaginaire global : la silhouette d'un corps androgyne, glabre, élancé -- et bleu. Il s'agit de l'" avatar, l'équivalent à l'écran du corps des internautes branchés dans les royaumes désincarnés du virtuel ". C'est dans le cadre de la cyberculture américaine et européenne que cette icône populaire s'est imposée, gagnant le grand public jusqu'à devenir l'empreinte stylistique de la décennie 90. Cet article est une une histoire et une cartographie de cette construction imaginaire. En délinéant les contributions du postmodernisme universitaire, du féminisme, du New Age, des bandes dessinées et de la culture pop à la structuration d 'un pattern mythographique suscitant ce " corps virtuel " bleu, l'auteur énonce trois modalités d'emprunt culturel : un emprunt ironique (détournement), un emprunt idéologique (propagande) et un emprunt atypique (interférence de substratum).</p>
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