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Article Dans Une Revue Journal of Consumer Policy Année : 2012

Why organic labels do not always promote sustainable consumption? Marginal labelling and brand equity effects

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hal-00660153 , version 1 (16-01-2012)

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  • HAL Id : hal-00660153 , version 1

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Fabrice Larceneux, Florence Benoît-Moreau, Valérie Renaudin. Why organic labels do not always promote sustainable consumption? Marginal labelling and brand equity effects. Journal of Consumer Policy, 2012, pp.1-25. ⟨hal-00660153⟩
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