Nowadays, in order for wine companies to reach a world-class standard, it is necessary to implement the industry best practices and continuously adapt their logistics processes. Through benchmarking, these enterprises can find opportunities for improvement. So far, little research in benchmarking and performance measurement has been developed for the wine industry. In this paper a logistics benchmarking framework for the wine industry is proposed. A benchmarking study considering several wineries from Mendoza (Argentina) is presented as a case study, in order to demonstrate the validity of the developed framework.