Visual instructional design languages currently provide notations for representing the intermediate and final results of a knowledge engineering process. This paper reports on a visual framework (called WIND - Web INteraction Design) that focuses on both designers' creativity and model executability. It only addresses Active Reading Learning Scenarios making use of localized documents (travel stories, travel guides). Our research challenge is to enable the teachers to design by themselves interaction scenarios for such a domain, avoiding any programmer intervention. The WIND framework provides a conceptual model and its associated Application Programming Interface (API). The WIND interaction scenarios are encoded as XML documents which are automatically transformed into code thanks to the provided API, thus providing designers with a real application that they can immediately assess and modify (prototyping techniques). The WIND conceptual model only provides designers with an abstract syntax and a semantics. Users of such a Domain Specific Language (DSL) need a concrete syntax. Our choice is to produce a Web-Based Mashup Environment providing designers with visual functionality.