Sweet innocents or savvy Consumers? Exploring the controversial practice of Advertising to Children - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2008
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hal-00582534 , version 1 (01-04-2011)

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  • HAL Id : hal-00582534 , version 1

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Joël Bree, Catherine Curran Kelly. Sweet innocents or savvy Consumers? Exploring the controversial practice of Advertising to Children. Tom Reichert. Issues in American Advertising: Media, Society and a Changing World, Copy Workshop, pp.85-100, 2008, 978-1-88722-935-7. ⟨hal-00582534⟩
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