The aim of indentation analysis is to link indentation data, typically an indentation force vs. indentation depth curve, P–h, to meaningful mechanical properties of the indented material. While well established for time independent behavior, the presence of a time dependent behavior can strongly affect both the loading and the unloading responses. The paper presents a framework of viscoelastic indentation analysis based on the method of functional equations, developed by Lee and Radok [1960, The contact problem for viscoelastic bodies, J. Appl. Mech. 27, 438–444]. While the method is restricted to monotonically increasing contact areas, we show that it remains valid at the very beginning of the unloading phase as well. Based on this result, it is possible to derive closed form solutions following the classical procedure of functional formulations of viscoelasticity: (1) the identification of the indentation creep function, which is the indentation response to a Heaviside load; and (2) a convolution integral of the load history over the indentation creep function. This is shown here for a trapezoidal loading by a conical indenter on three linear isotropic viscoelastic materials with deviator creep: the 3-parameter Maxwell model, the 4-parameter Kelvin–Voigt model and the 5-parameter combined Kelvin–Voigt–Maxwell model. For these models, we derive closed form solutions that can be employed for the back-analysis of indentation results from the loading and holding period and for the definition of unloading time criteria that ensure that viscous effects are negligible in the unloading response.