In this paper, we discuss the available approches of the new governance structures of standardization, in order to propose new hypothesis on the way computer sciences languages are dealt with. We consider the example of the XML language and its applications in order to propose a dynamic analysis of this governance, focusing on the coordination that is done by companies, and the strategic usage they have of these arenas to further their goals. We advocate the development of more of such empirical analysis in order to cover all the perspectives of possible international policies in this area.