Developing an approach for Design or Buy Design decision-making
Résumé
This article focuses on the design or buy design decision process and aims at proposing a structured approach and a tool enabling to support the decision-making within a new product development (NPD) project team. To reach this objective we adopt an Action Research approach. An application of the tool within a product project of Schneider Electric group is presented followed by a discussion of the managerial implications of its use. The authors wish to thank Schneider Electric for their close cooperation in this work and the opportunity they gave to conduct an applied research on the topic of design or buy design decision-making.