This article shows how individuals privatise the landscape. It reminds us that landscape was invented by art, and painting in particular. (1). An elite modified the outlook on nature. It made landscape of the countryside. Once individuals give aesthetic value to land, they buy not only the property rights to plant seed or build, but also to look. The demand for landscape thus leads to a supply of development in order to look at it. This means producing viewing points (2) controlling their extension (3) and protecting image rights on property.