In many global optimization problems motivated by engineering applications, the number of function evaluations is severely limited by time or cost. To ensure that each of these evaluations usefully contributes to the localization of good candidates for the role of global minimizer, a stochastic model of the function can be built to conduct a sequential choice of evaluation points. Based on Gaussian processes and Kriging, the authors have recently introduced the informational approach to global optimization (IAGO) which provides a onestep optimal choice of evaluation points in terms of reduction of uncertainty on the location of the minimizers. To do so, the probability density of the minimizers is approximated using conditional simulations of the Gaussian process model behind Kriging. In this paper, an empirical comparison between the underlying sampling criterion called conditional minimizer entropy (CME) and the standard expected improvement sampling criterion (EI) is presented. Classical tests functions are used as well as sample paths of the Gaussian model and an actual industrial application. They show the interest of the CME sampling criterion in terms of evaluation savings.