We review theoretical studies on the properties of solvated neutral dipolar atoms. The combination use of mixed quantum classical molecular simulations and analytical mean-field dipolar excitonic state theory allows the rationalization of the experimental observations in terms of physical macroscopic properties. A very good agreement is observed between experiments, theory and simulations on the spectroscopic behavior of silver in water. Molecular simulations also give thermodynamic and kinetic information on the reduction reaction of the cation that leads to the neutral atom in an excitonic state.