A probabilistic method for solving the Monge-Kantorovich mass transport problem on $R^d$ is introduced. A system of empirical measures of independent particles is built in such a way that it obeys a doubly indexed large deviation principle with an optimal transport cost as its rate function. As a consequence, new approximation results for the optimal cost function and the optimal transport plans are derived. They follow from the Gamma-convergence of a sequence of normalized relative entropies toward the optimal transport cost. A wide class of cost functions including the standard power cost functions $|x-y|^p$ enter this framework.